Digital Marketing Assistant

Hawk’s Well Theatre, Art Deco Theatre Ballymote & Temple Street Studio - 30 hours - Salary: Grade 3.1 (0.75 FTE)Hawk’s Well Theatre is Sligo’s leading venue for the performing arts, presenting a year-round programme of theatre, music, dance, comedy, family shows & community events. The organisation also operates Art Deco Ballymote, a vibrant venue offering cinema, live events & seasonal experiences. We are a registered charity committed to making the arts accessible to everyone in the North West, & we are supported by the Arts Council & Sligo County Council.You will work across two well-established, high-engagement accounts (Instagram and Facebook) and one smaller channel, with a combined following of 31.5k. Key Responsibilities Plan, create and publish engaging content across Instagram, Facebook & other platforms in line with our programme and brand guidelines, with a strong focus on Reels & short-form video; Manage day-to-day community engagement, including comments, messages & audience interaction; Plan, launch and manage paid social media campaigns in Meta Ads Manager, including targeting, budget management, A/B testing and optimisation; Track and analyse performance using Meta Business Suite, Google Analytics 4 and UTM tracking, connecting social media activity to ticket sales through conversion tracking and attribution; Prepare regular performance reports and use insights to improve results; Develop content plans and calendars in collaboration with the Design & Development Officer; Make sure all digital content is accessible, including alt text, captions on video and inclusive language; Capture photo and video content at events and performances; Monitor social media trends and identify new opportunities to reach audiences; Support wider marketing activities as needed; Essential Requirements Minimum 2 years’ proven experience managing social media accounts for a business or organisation Demonstrable experience planning and running paid social media campaigns, including budget management and A/B testing Hands-on experience with Meta Business Suite, Meta Ads Manager & Google Analytics 4 Strong analytical skills, with the ability to track conversions and turn data into action. Ability to create high-quality content for social media, including short-form video, graphics and copywriting Understanding of accessibility best practice for digital content Excellent written English and a strong sense of tone and storytelling. Proactive and self-motivated, with strong organisational and time-management skills Ability to manage multiple projects and deadlines at once Right to work in Ireland Desirable Experience managing a YouTube channel & creating content for TikTok. Email marketing experience (e.g. Mailchimp) A portfolio of social media work Experience in the arts, culture, entertainmentplease send your CV and a short cover letter outlining your suitability for the role to [email protected] by 6th November, 5pm Desirable