Brand & Marketing Specialist

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Company: Rain Outdoors | Location: Limerick, Ireland | Employment Type: Full-time, permanent | Hours: 39 hours/week, Monday-Friday, with occasional weekends for market research, seasonal launches and brand activations | Salary: €36,605 per annum. ABOUT THE ROLE Rain Outdoors is seeking a creative, commercially minded Brand & Marketing Specialist to develop and implement the company's marketing and brand strategy. The role will strengthen brand visibility, support customer acquisition and commercial growth, and maintain a cohesive brand identity across digital and physical retail. The successful candidate will work autonomously on multi-channel campaigns and align marketing activity with business objectives. Professional fluency in English and Spanish is a core requirement due to diverse customer demographics and Spanish-speaking consumer segments in Ireland. KEY RESPONSIBILITIES • Develop data-driven brand and marketing strategies, seasonal plans and promotional campaigns aligned with commercial targets. • Conduct market research, competitor benchmarking and consumer behaviour analysis to identify growth opportunities. • Manage Instagram, Facebook and TikTok content, email marketing and customer communications. • Manage Shopify e-commerce content and digital assets. • Plan, execute and analyse paid digital advertising, including Meta Ads. • Develop creative concepts and marketing collateral for digital, print and local media campaigns. • Produce product photography and short-form video for campaigns and social media. • Establish and maintain brand guidelines across digital and retail touchpoints. • Develop seasonal in-store displays. • Conduct on-site consumer research. • Liaise with international brand representatives, distributors and creative partners; localise supplier marketing content for Ireland. REQUIREMENTS • Bachelor's Degree (NFQ Level 8 or international equivalent) in Marketing, Digital Communications, Graphic Design or a related discipline. • Minimum 2 years' relevant professional experience in marketing, brand management, digital marketing, communications or a creative agency environment. • Portfolio demonstrating marketing campaigns, branding and digital content. Retail, e-commerce, consumer goods or outdoor/lifestyle experience is advantageous. • Proficiency in Adobe Creative Cloud, Shopify, Meta Business Suite, analytical tools and video editing software. • Strong creative, analytical, organisational, communication and commercial skills, with the ability to manage projects independently. LANGUAGES Fluent written and spoken English is mandatory. Professional Spanish fluency is required for customer engagement, market research, community outreach and communications targeting Spanish-speaking consumer segments in Ireland. Additional languages are desirable. APPLICATION Applicants must submit an updated CV and professional portfolio showcasing marketing campaigns, branding and creative design work.